Real Estate Forms

How Real Estate Marketing Online Benefits Realtors   by Jim Lockerby

These days, the best way to grasp the attention of prospective homebuyers is through the internet. Yes, realtor marketing tools such as trust building, networking and business cards are still relevant and important, but the fact remains that online interaction is preferred among property buyers and sellers. Here are some tips for how today’s realtor can enhance his or her Real Estate Marketing online.

Reach More Prospects

Social networking and other online realtor marketing tools allow you to easily publicize your services and listings on a local, national and international level. This is important to keep in mind as, in 2010, the National Association of Realtors found the internet was at least three times more effective in engaging customers than offline tactics. It has even been noted that around 41 percent of first-time homebuyers found their home online, and the upcoming homebuyer generation will be more likely inclined to use the internet to search for property listings. Consumers are utilizing the internet, and so should realtors if they want to maximize their reach to a greater pool of potential clients.

Market Yourself Efficiently

Listing homes in places such as newspapers or local real estate magazines is much more expensive and time consuming than one would think. Realtors also can spend hours addressing and mailing cards to clients and potentials, as well as use up tons of paper and printer toner creating flyers (most of which get thrown away).

Therefore, it is important to find realtor marketing tools that don’t take a toll on your resources yet are effective and efficient. Online marketing fits the bill, as it reaches out to 90 percent of prospective homebuyers – compared to the 10 percent who search for homes in printed ads. Some online realtor marketing tools to consider are:

Real estate eCards. For a faster and less expensive means of correspondence, consider real estate eCards. eCards are a great way to reach out to clients and prospects as they are fun, memorable and engaging and can be used for all sorts of occasions, such as holiday cheer, thank you notes, birthdays, etc.

Real estate eFlyers. With eFlyers, you can include basic listing information as well as images, maps, a photo of yourself and your contact information. Providing a QR code can allow homebuyers to acquire the eFlyer link and your contact information directly from their cell phones. Fixing mistakes on an eFlyer is also an easy task in comparison to fixing a mistake on a printed flyer that must be thrown out and reprinted. Also, by including pictures of the home in the eFlyer, prospects can decide if they are interested in a house without wasting the time to make an appointment. Both the client and the realtor can save time and focus their energy on houses of interest.

Track Your Online Performance

When you partake of real estate marketing online, you have the ability to track your most popular listings, how many visitors come to your website and the demographics of those website visitors. Using this information can help you in highlighting what you need to focus on and how to make further marketing campaigns more effective. You can use measurable metrics provided by your online realtor marketing tools and see how your budget and efforts are working for you.

Real estate marketing online is the perfect way to reach out to today’s homebuyers and prospects. By using eCards and eFlyers as an initial step, you can begin to expand your business online as well as increase the number of potential clients visiting your site. Not only that, but this is a more time efficient and cost effective form of marketing that pays off in the end.

About the Author

The internet has become one of the best ways to reach out and grab the attention of potential home buyers and sellers. Therefore, it’s a good idea for realtors to consider real estate marketing online. To learn more, visit the website for ZingDing, a company dedicated to enhance the world of real estate marketing, at www.ZingDing.com.
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